My name is Edwin Tanu. Growing up in Indonesia, I was an inventive kid that was always trying to find the opportunity to build, craft and play from my imagination. Having a family of entrepreneurs, engineers  and architects opened my mind to design, the  combination of products, systems and strategies.

 

As a product designer, I love the process of innovation. I defy the status quo by taking a deep dive into what's expected in order to find what’s unexpected. Whether I’m crafting the entire system or a physical product it’s about discovering the balance between streamlined functionality and refined aesthetics. I like to design a pleasant experience with a twist.