sector
mobility
disciplines
branding strategy
conceptual design
status
concept
year
2020
2020 defines a period in time like no other. Events that have transpired have pushed us, our cultures, our governments and companies into uncomfortable, and important dialogues. FCA recognizes that maintaining some aspects of our current business strategy is not suitable. This project is set to redefine a new FCA brand that reflects on the learnings of 2020, promoting Stellantis as a steward of global social and economic sustainability.
14 weeks project | Group project with Kevin Correia, Shufan Liao, Elyse Lee and Meijun Liu
Sponsored project by FCA
How might Stellantis help individuals and local communities to achieve social and economical sustainability through self-sustenance?
Special thanks to : Bradley Arnold, James Chu and Allen Pinkerton